Desinger
Nelly Serobyan trained in fine art before she ever cut fabric. A graduate of the Armenian Academy of Fine Arts and Moscow's Slava Zaitsev Fashion House, she founded her eponymous label in Yerevan in 2014
Every piece is conceived and handcrafted in her Armenian atelier, where minimalism meets an uncompromising attention to craft. The result is fashion that doesn't follow seasons — it outlasts them.
Exebitions
Cancer Causes
Tackling sustainability issues in the Armenian fashion and textile industry with Ecoage.
The campaign has been launched to raise awareness of environmental issues directly or indirectly connected to the fashion and textile industry.
Project
UK’s Good Governance Fund (GGF)
Year
2021
Shape of Manner: A Dialogue Between Art and Fashion: This exhibition officially launched Yerevan Fashion Week 2025 at the gallery, showcasing reinterpreted artworks as wearable art.
Armenian designer Nelly Serobyan has collaborated with the National Gallery of Armenia for the exhibition "Shape of Manner: A Dialogue Between Art and Fashion". This special project featured Serobyan alongside designers Vahan Khachatryan and Mari Hayrapetyan, who created unique garments inspired by specific paintings within the museum's permanent collection
Project
Shape of Manner
Year
2025